Additionally, the social media spaces have boosted participation in electoral processes, especially among the youth, the majority of s ocial media users, who were formerly largely politically apathetic.

In turn, the political debate has been broadened hence fostering more legitimate political decisions. Internet democracy has expanded the capacity of traditional democracy by setting up more spaces for the dissemination of information and deliberation on the same.

information, communication, and technology into political and governance processes. The terms denote the incorporation of new-age devices i.e. Predictably, democratic processes are among those direly affected by the digital age subsequently paving way for E-democracy or Internet Democracy. For instance, the face of marketing has evolved from door to door marketing, to television advertisement, to present-day digital marketing through social media. Consequently, the mode of operation of most systems and structures in all fields have had to rapidly conform to accommodate the changes of this new age. The late 20th century was marked by a shift from the traditional industry inaugurated by the Industrial Revolution to the Information Age that has morphed over the years, adopting new titles in the process such as the Computer Age, Digital Age, and the New Media Age.

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